Head of Marketing

Paytrix

Paytrix

Marketing & Communications
London, UK
Posted on Monday, November 20, 2023

We are looking for a highly motivated Head of Marketing to join our fast-growing FinTech!
This is a stand alone right now, so you need to be comfortable operating at a Strategic and Operational level whilst rolling up your sleeves to get things done. Reporting directly into one of our Founders, you’ll receive all the guidance and support you need however we need someone who takes initiative & ownership and does not require too much assistance.

You will have the unique opportunity to shape and define the marketing strategy at an exciting time - making a true impact on the future of the business, and the future of global payments.

Who we are:

We are building the world’s first regulated payments curation layer. By consolidating best-in-class payments infrastructure under our ecosystem, we will enable marketplaces and eCommerce brands to scale their payments operations smoothly around the world.

We’ve just closed our Series A funding round, led by Unusual Ventures alongside Motive Ventures and Bain Capital Ventures.

This funding will allow us to accelerate product development and hiring. Helping us get one step closer to completing our mission of enabling businesses to scale smoothly without being hindered by complex, painful payments processes.

We are building a workplace that encourages growth, development, and fun. Working in a startup can be both rewarding and challenging, we’ll be with you throughout the highs and lows as one team.

Our goal is to make the complex - simple, messy - clean, and global scale accessible to every brand and platform. How we move money is changing at an unprecedented rate, and a digital revolution is happening now. Do you want to just watch it? Or are you going to seize on the opportunity to help drive it?

On a day-to-day you will:

  • Together and with other stakeholders, you will develop a go-to-market strategy that focuses on the core target segments and objectives that ensure the business meets its new customer acquisition and revenue targets.
  • Develop and adjust core value proposition, company positioning, product narratives and messaging, and then translate it into key Marketing and Sales collaterals: web copy, sales collateral, including sales decks and one-pagers, social media, blogs, award submissions etc. Always ensuring content is informative, on brand, and of benefit to the reader.
  • Perform competitive analysis to ensure a thorough understanding of the market landscape and differentiation
  • Plan, develop, and execute demand generation campaigns that support the sales team.
  • Plan, coordinate, and manage field marketing including trade shows, conferences, webinars etc.
  • Oversee social media, building our presence across LinkedIn and Twitter. Help to create a community.
  • Collaborating with the executive team/ sales team to drive campaigns that deliver meaningful results across the marketing and sales funnel
  • Measuring and sharing the results of all marketing campaigns - analysing and reporting on all activity to ensure we can make data-driven, informed decisions.
  • Sourcing and managing relevant agency partners (design agency, PR firm etc) to ensure the timely delivery of all marketing activities

Requirements

Essential Requirements

  • 7+ years of marketing experience
  • Minimum of 5+ years experience in Payments/ FinTech/ Financial Services (B2B experience highly preferred)
  • Are experienced in building and implementing a Marketing strategy
  • Have experience in content creation (ability to show a sample of work desirable)
  • Have experience in Product Marketing
  • Are able to take a data-driven approach to marketing. Analysing and spotting trends to make informed decisions so that we are constantly testing, tweaking, and evolving.
  • Are a results-focused individual with excellent time management, and a track record of hitting targets and deadlines
  • Are someone who thinks strategically, outside of the box, and sees the bigger picture.
  • Are someone who is willing to get stuck in, get their hands dirty, and lead from the front.
  • Are someone who is comfortable with ambiguity - who can figure things out, take ownership and make decisions.
  • You will be entitled to 26 days annual leave (excluding Bank holidays and other leave)
  • Healthcare
  • Pension
  • Company Options Scheme

Paytrix does not accept unsolicited resumes from search firms/recruiters. Paytrix will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Paytrix on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.