Head of Direct to Consumer Marketing



Marketing & Communications
Posted on Thursday, January 11, 2024

What We're Looking For

Are you an energetic self-starter who wants to build something big and impactful from the ground up? Do you get excited by taking on a big challenge? Charlie is building the future of banking for the coming wave of millions of tech-comfortable retirees who deserve a bank built from the ground up for their unique needs, a bank they don’t have to get in line for, a bank that comes to them.

We are seeking a highly skilled Head of Direct to Consumer Marketing to join our team. This role will be responsible for managing a seven-figure paid acquisition program.

You’d be joining a highly experienced group of founders including our CEO Kevin Nazemi, who served as the Co-Founder and Co-CEO of Oscar Health (NYSE: OSCR), and a company financially supported by some of the most respected FinTech Investors.


  • Own strategy and execution for a paid acquisition program.

  • Monitor KPIs across channels including CAC, LTV, and budget pacing.

  • Directly manage and optimize all paid media channels including Meta, TikTok, and Google.

  • Create reporting and a dashboard to track performance.

  • Perform analysis to uncover insights and opportunities.

  • Develop forecast and budget recommendations.

  • Establish portfolio- and channel-level test roadmaps and execute tests, including launching new digital and offline channels.

  • Source creative.

  • Source, evaluate, and contract with technology vendors and creative partners as needed.

  • Partner closely with lean cross-functional leaders including Product, Partnerships, Engineering, Data, Operations and Finance.

  • Recruit and develop a lean, high-performing team.


  • A BA/BS degree.

  • 4+ years experience directly managing multiple paid marketing for consumer brand(s); in-house experience preferred.

  • Outstanding ability to synthesize data, generate insights, identify opportunities and creatively solve problems.

  • Strong quantitative and analytics skills with a strong grasp of incrementality, A/B testing and performance metrics.

  • Experience at a high-growth early-stage startup preferred.


  • Equity ownership.

  • Competitive compensation.

  • Medical, vision and dental coverage (US employees).

  • 401k with company match (US employees).

  • Three weeks of annual vacation and 8 observed holidays.

Our Ethos

Treat every customer as if they were our parents. We value integrity and empathy, and work to earn the trust of our customers and community by the choices we make every day. Caring for our customers is at the center of everything for us.