Product Marketing Associate

CashBook

CashBook

Marketing & Communications, Product
Bengaluru, Karnataka, India
INR 450k-750k / year
Posted on Jul 26, 2025

About CashBook

CashBook is a YC-backed fintech helping Indian businesses control spending through UPI employee wallets.

What you’ll own

  • Write sharp, SEO-friendly blog posts that turn fintech jargon into clear stories.
  • Craft LinkedIn and Instagram posts—reels, carousels, threads—that grab decision makers' attention.
  • Interview customers and translate insights into case studies and social snippets.
  • Track basic metrics (reach, CTR, watch-time) and suggest quick content tweaks.

You’re a fit if you

  • Are curious and have high agency
  • Understand how LinkedIn, Instagram and YouTube algorithms reward engaging hooks.
  • Can juggle Canva/Figma and product/marketing analytics with ease.
  • Can prompt Gen-AI tools to generate text and images.
  • Thrive on feedback, tight deadlines, and “ship-fast" energy.
  • 1-2 years of marketing experience

Bonus points

Video-editing skills or experience with automation tools (n8n and make.com)

CTC

INR 4.5 - 7.5 LPA

Apply

Email careers@cashbook.in with your CV and one paragraph on a creative marketing campaign for CashBook. This is a necessary step.