Demand Generation Lead

AngelList Venture

AngelList Venture

Sales & Business Development
New York, USA
Posted on Friday, March 1, 2024
About AngelList:
We exist to accelerate innovation by increasing the number of successful startups in the world. We want to give more people the opportunity to participate in the venture economy by building the financial infrastructure that makes it possible for more people to invest in world-changing startups, and build tools for startups that help them run their operations so they can focus on building.
AngelList is the nexus of venture capital and the startup community. We support over $14B+ in assets under management. We’ve driven capital to over 12,000 startups, almost 282 of which are unicorns. 57% of top-tier U.S. VC deals involve investors on AngelList.
While our scale is large, our ambitions are even larger – we’re innovating on the financial infrastructure for venture investors and the startups they invest in. Come build with us.
About the Role:
AngelList is seeking a Demand Generation Lead to work closely with our Marketing Lead to craft a comprehensive marketing strategy aimed at lead generation and finding repeatable growth channels for our full-service fund management product offerings. In addition to generating new business, you'll also be tasked with discovering new ways to nurture and strengthen existing customer relationships. While your primary focus will be on our full-service offerings, you'll have the opportunity to engage with a diverse range of customers within the AngelList ecosystem, spanning emerging managers, established funds, LPs, and founders, across various touchpoints.
You will be one of the first hires on the marketing team, and we're looking for someone who will take initiative, learn our product quickly and thoroughly, operate in ambiguity, bring a growth mindset to their work each day, and be excited to help build a revenue-generating marketing motion from the ground up. You will be reporting to our Marketing & Brand Lead.

You will:

  • Engage regularly with customers and potential customers across mediums to drive excitement about our mission, vision, and product offerings
  • Translate business objectives focused on driving top-of-funnel growth into a marketing schedule across an array of channels, including social channels, paid media, events, email campaigns, and more
  • Ensures that marketing campaigns are uniquely crafted towards each target customer and product offering to effectively reach the customers and drive MQLs
  • Conceptualize, plan, execute, and manage the complete process of growth marketing campaigns, including the post-campaign evaluation and analysis
  • Manage operational and administrative tasks to ensure campaigns are delivered efficiently, on brand, and in budget
  • Work with our Sales team to convert MQLs into qualified sales leads
  • Contribute to the strategy and execution of our annual conference, AngelList Confidential
  • Partner with Design and Content Marketing to create compelling, on-brand content across channels that support your schedule, including social media, blog, email campaigns, and new ideas that you invent
  • Partner closely with Product and Sales teams to create a deep understanding of how our current and potential customers communicate, their current pain points, and what within our product is solving those pain points in order to create the most effective marketing campaigns to drive growth & retention
  • Act as an extension of cross-functional teams at AngelList to help support in-flight projects (internal & external) and provide marketing insights, feedback, and support as needed

You have:

  • 3-5+ years experience in a demand generation, strategic, or customer marketing role(s)
  • Experience owning MQL-generating campaigns through an array of channels, including webinars, gifting, social, referral programs, email marketing, ABM, etc.
  • Deep knowledge and ability to track metrics across the entire sales funnel from campaign engagement to MQL to SQL to Closed Won
  • Strong communication (written and verbal) and project management skills
  • Experience bringing customer stories to market via referral programs, case studies, community building
  • A collaborative outlook and an ability to effectively work cross-functionally across teams, including sales, brand design, product, customer success, and more.
If you don’t tick every box above, we’d still encourage you to apply. We’re building a diverse team whose skills balance and complement one another.
AngelList has offices in two hub cities: San Francisco and New York City that you can choose to work from. We’re focused on hiring within these hubs and people within 1 hour travel distance of the hub offices are expected to come into the office twice per week. From time to time, we will make rare exceptions for new hires if they need to be fully remote.
Benefits: We support our employees in their lives both inside and outside of work.
* See additional detail on our benefits here:
* Learn about our Funders & Founders Program here:
Learn more about what AngelList has accomplished by checking out some recent things we’ve published over the last six months: AngelList Confidential 2023
AngelList is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.